{"title":"Signs, plaques, advertising","description":"","products":[{"product_id":"prova","title":"Vintage CSO illuminated eye chart, mid-century modern decor","description":"\u003cp\u003eVintage CSO Art. 60 illuminated optotype - Mid-Century decor\u003c\/p\u003e\n\u003cp\u003eA splendid professional illuminated optotype (visual acuity chart for eye exams), original Italian piece produced in 1998 by the renowned company CSO (Costruzione Strumenti Oftalmici) of Florence.\u003c\/p\u003e\n\u003cp\u003eThis is the official \"Art. 60\" model, a piece of medical history enclosed in a solid and beautiful wooden frame structure.\u003c\/p\u003e\n\u003cp\u003eDue to its high aesthetic impact, it is an ideal item for collectors or to be featured as an industrial \/ Mid-Century design lamp in lofts, living rooms, professional offices, or shop windows.\u003c\/p\u003e\n\u003cp\u003eThe front panel includes several vintage visual tests:\u003cbr\u003eDecimal charts with letters and numbers for adults\u003cbr\u003eRadial dial (clock dial for astigmatism)\u003cbr\u003eRed and green duochrome balance test\u003cbr\u003ePediatric section for children (with iconic symbols and Snellen E)\u003cbr\u003eFixation test at the bottom (cross and geometric dots)\u003c\/p\u003e\n\u003cp\u003eTechnical and structural details:\u003cbr\u003eModel: CSO Art. 60 (Original item with technical label and CE marking present on the back)\u003c\/p\u003e\n\u003cp\u003eOriginal power supply: 220V ~ 50Hz\u003c\/p\u003e\n\u003cp\u003eThe back is equipped with a long continuous brass hinge that allows the panel to open \"like a book\" with extreme ease, ideal for inspecting the interior, changing light bulbs, or performing custom rewiring.\u003c\/p\u003e\n\u003cp\u003eCondition: \u003cbr\u003eThe item is sold as electrically untested, to be serviced, or for purely decorative use.\u003c\/p\u003e\n\u003cp\u003eAesthetically, it is in truly excellent condition: the wooden structure is solid and the front panel is perfectly intact, without cracks, breaks, or noticeable yellowing (exactly as shown in the photos).\u003c\/p\u003e\n\u003cp\u003eAvailable for local pickup or shipping (packaging will be handled with the utmost care and protection given the value and nature of the item).\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":57857051033932,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1068\/5353\/1980\/files\/IMG-3123.heic?v=1790258159"},{"product_id":"rara-targa-industriale-in-ghisa-1921-51x32-cm-archeologia-industriale","title":"Rare Cast Iron Industrial Plaque - 1921 - 51x32 cm - Industrial Archaeology","description":"\u003cp\u003eHeavy vintage industrial cast-iron plaque, dating back to 1921.\u003c\/p\u003e\n\u003cp\u003eThe artifact bears the name of the historic metallurgical company \"B.B.B. - A. Badoni \u0026amp; C. Bellani Benazzoli - 1921 Milano 1921\".\u003c\/p\u003e\n\u003cp\u003eIt is a piece of great historical interest for enthusiasts of industrial archaeology and vintage collecting: this specific company name (B.B.B.) based in Milan was active for only a few years (from 1915 to 1921), before the Badoni family regained full control of the company, transforming it into the famous \"Antonio Badoni S.p.A.\" of Lecco.\u003c\/p\u003e\n\u003cp\u003eGiven its generous dimensions, this plate was originally bolted onto a large infrastructure or heavy machinery, such as port cranes, metal bridges, or cableway lifting systems.\u003c\/p\u003e\n\u003cp\u003eMaterial: Sand-cast iron\u003c\/p\u003e\n\u003cp\u003eDimensions (approx.): 51 cm (length) x 32 cm (height) x 1.5 cm (maximum thickness)\u003c\/p\u003e\n\u003cp\u003eWeight: Approximately 10-11 kg\u003c\/p\u003e\n\u003cp\u003eThe foundry model number \"2044\" is embossed in reverse on the back.\u003c\/p\u003e\n\u003cp\u003eEquipped with 4 original reinforced corner holes for anchoring.\u003c\/p\u003e\n\u003cp\u003eCondition:\u003cbr\u003eThe object is in excellent condition, structurally intact and free of cracks or fissures in the cast iron. \u003cbr\u003eThe back is clean and already fitted with modern protective felt pads on the support feet, making the plaque ready to be hung on a wall or displayed on furniture without the risk of scratching surfaces.\u003c\/p\u003e\n\u003cp\u003eThe \"Società Anonima Antonio Badoni \u0026amp; C. Bellani e Benazzoli\", known as B.B.B., was a historic metalworking company founded in Lecco in 1915 to boost wartime production, specializing in heavy structural steelwork and systems such as the \"Telfer\" monorail. \u003cbr\u003eIn 1922, after the Badoni family purchased all the shares, the company changed its name to \"Antonio Badoni S.p.A.\", becoming an iconic Italian brand in the construction of bridges, overhead cranes, and locomotives.\u003c\/p\u003e\n\u003cp\u003eA cast-iron plaque marked \"B.B.B. - A. Badoni \u0026amp; C. Bellani Benazzoli\" is extremely rare because the firm used this name for only seven years, from 1915 to 1922. \u003cbr\u003eBeing linked to large industrial or military infrastructure and not mass-produced goods, the output of these plaques was very limited. \u003cbr\u003eFurthermore, most artifacts from the era were destroyed due to subsequent demolitions and forced melting for metal recovery during World War II. Therefore, the very few surviving pieces today constitute true historical treasures for enthusiasts of industrial and railway archaeology.\u003c\/p\u003e","brand":"MemoriedOro","offers":[{"title":"Default Title","offer_id":58076035809612,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1068\/5353\/1980\/files\/71A02BBB-197E-453D-87CF-EA4639B7AB94.jpg?v=1783968928"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1068\/5353\/1980\/collections\/image5_2.jpg?v=1783694886","url":"https:\/\/memoriedoro.it\/en\/collections\/insegne-targhe-pubblicita.oembed","provider":"MemoriedOro","version":"1.0","type":"link"}